On June 16th, Xtend, Inc., the Michigan-based multi-owned cooperative CUSO, welcomed over one hundred credit union professionals to its 13th Annual Stockholder Meeting at the JW Marriott Hotel and Conference Center in Grand Rapids. The meeting, which was open to not only customer-owners, but also clients and visitors, was the largest such event in Xtend history.
The event began with a ninety-minute informational session hosted by Xtend President Scott Collins. The session was designed to inspire credit unions in the cuasterisk.com CUSO network to increase their member communication efforts as well as explore creative ways to reduce their expenses. Following that session was the CUSO’s Annual Stockholder Meeting, which was led by Board Chair Barbara Mills, CEO of Calcite Credit Union (Rogers City, Michigan).
“It was very exciting to see so many industry peers at this year’s annual meeting, including a lot of new faces,” said Mills. “Sometimes it is difficult for credit unions to get their heads around all of the services that our CUSO provides, so this annual event gives us a great chance to remind everyone how we are putting their cooperative dollars to work. From all of the comments I have gotten, there is no doubt Xtend is investing in areas that are critical to our owners and clients. The Board and I are already looking forward to taking this momentum into our annual planning meetings in August.”