Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, recently announced to its customer-owners that it would be hosting a series of web conferences designed to introduce several new partner offerings to credit unions in the cuasterisk.com network (www.cuasterisk.com).  The three partners participating are CU Realty (www.curealty.com), CU Student Choice (www.studentchoice.org) and TRUST for Credit Unions (www.trustcu.com).  The web conferences are scheduled to take place throughout the month of March.

“We have been working hard in the past year to bring new strategic partners to the table for our mid-market credit unions,” said Xtend President Scott Collins.  “We are heavily vested in the mid-market – our niche if you will – and many of our customer-owners are concerned that their size limits their ability to bring new, creative products and services to their balance sheet or income statement.  All three of the successful CUSOs we will be introducing are excited about working with our credit unions, as well as the new and creative ways that our CUSO can not only help drive awareness at the credit union level, but also help drive member awareness once their programs are deployed.”

Collins pointed to the recent introduction of CUSO Financial Services (www.cusonet.com) to Xtend’s credit union partners as “proof that the mid-market is hungry for creative, member-centric services that CUSOs can bring to the table, especially when CUSOs can combine their resources to remove entry barriers that many mid-market credit unions perceive.”