CU*NorthWest, a cooperative data processing CUSO, announced it will ship “Grand Opening Kits” to all their credit union clients at no cost. The kits are a complete marketing-in-a-box campaign that provides inexpensive, high quality materials to drive the marketing of features within the CU*BASE® core processing platform suite, or general cooperative concepts that make credit unions unique.
CU*NorthWest covers the cost of the kits as an added benefit to clients. Grand Opening “GO” Kits include a banner, posters, balloons, brochures, buck slips, stickers, window clings, and some sort of promotional give away for members. The kits have been produced to allow credit unions to add marketing campaigns and not have to go through the hassle or cost of product design and development. Graphic content is aligned with other marketing services available from CU*NorthWest and the cuasterisk.com network.
This new Grand Opening Kit will promote low rate loans with a fun, summer theme. CU*NorthWest has released eleven Grand Opening Kits since July 2012 to promote various services to credit union membership and has covered the expense. Credit unions can supplement the free kits with additional orders for specific kit components or additional complete kits.