West Michigan-based core data processor, CU*Answers, announced it will be shipping the newest Grand Opening Kit to its clients in January. The Grand Opening Kit (GOK) program is designed to provide a complete marketing-in-a-box campaign to credit union clients each quarter. They are intended to offer a low cost, easy way to market a product or service both in the credit union lobby and online through the web, social networks and email. For some credit unions these kits encourage them to market a new product or service as a grand opening. For other credit unions, these kits are meant to supplement existing marketing.

CU*Answers stated the newest GOK edition will focus on Member Appreciation and will include several marketing items for each credit union to display. Currently, CU*Answers is providing one GOK to each credit union free of charge. Credit unions receive a notice in advance with the details and contents of the kit. They then have the option to pre-order additional kits for their branches at a cost of $100.00 per kit.