West Michigan-based core data processor, CU*Answers, recently announced that with the 13.2 release of its CU*BASE^® core processing platform, the CUSO has added a Targeted Tiered Services Analysis. This exciting addition to the system creates innumerable ways in which a credit union can not only dig into the data of their members, but use that information immediately for targeted marketing opportunities.

The dashboard allows credit union staff to compare a segment of their membership with the entire member database. Staff can drill down on its members by branch, gender, age range, credit score range, or other descriptors such as aggregate savings and loan balances, whether they participate in e-statements or bill pay, and much more. Once a segment has been selected, that group is compared with the entire membership, providing comparisons for over forty key stats. The credit union can then drill down on any one goal (for example, members of that segment using online banking) and export that data for a variety of contact options: mailing labels, statement inserts, telemarketing trackers, and online banking and/or email messages.

“Seeing interesting stats is one thing, but being able to so quickly act on them puts this tool on another level. To go from creating a segment of your membership, to drilling down on a smaller portion, and then using that information to send out a marketing message within minutes is a real difference maker to credit unions today,” said a CU*Answers representative. The CUSO was also proud to announce that the tool and all other enhancements with the release were provided to client credit unions for free.