CU*Answers, the core processing cooperative based in Grand Rapids, Michigan firmly advocates the seven cooperative principles. The CUSO stated that thru the integration of an online ballot program in its It’s Me 247 Online Banking it makes one of those important principles, Democratic Member Control, easily attainable for its credit union clients.

CU*Answers EVP of Sales, Scott Page, stressed that “CU*Answers understands the need for credit unions to be available to their members 24/7. Reflective of the 7 Cooperative Principles, CU*Answers developed the ability for members to easily participate in their credit unions annual election while online. Using the popular CU*BASE^® Online Ballot program credit unions can reach their members encouraging they vote in the annual election process.”  Page goes on to say; “credit unions utilizing the CU*BASE processing system have another tool to enhance their membership self-service experience, and more easily promote a member’s ownership voting privilege within their credit union at no additional cost”.

Understanding the possible challenges of credit unions wishing to take their Annual Elections online, CU*Answers has also developed an Election Management Service. The service options include consulting, related marketing campaigns and the actual tellering of the election. For more information regarding the cooperative principles, marketing or the CU*Answers Election Management Service please visit www.marketing.cuanswers.com or contact Melinda Haehnel by email, marketing@cuanswers.com.