CU*Answers, the 100% credit union-owned, data processing CUSO, recently determined the sixth month average send rate for Client News emails sent from July 1 through December 31 of 2020. In total, CU*Answers sent out 348 Client News items, a decrease of 10 from the 358 Client News emails sent out during the same time frame in 2019. 327 of the emails sent in Q3 and Q4 of 2020 highlighted the various departments, products and events hosted by CU*Answers. The remaining 21 were Xtend emails that were handled by CU*Answers.
August saw the lowest total number of emails sent out, at 47, while November saw the highest total, at 68. The average send rate for the total number of emails sent per month in the second half of 2020 was 58 – a slight decrease from the 2019 average send rate of 59.67 emails (over the same six-month period).
Breaking these figures down by their respective companies, the highest number of emails sent by CU*Answers were found to have occurred in December, at 64. Meanwhile, the lowest number of emails were exhibited in August at 43 items. CU*Answers’ average monthly send rate for Client News items was 54.5. Xtend’s highest send rate occurred in October, which saw 6 emails sent. Xtend’s lowest send rate occurred in July, with 1 Client News email sent out. The monthly average for Xtend’s Client News emails was 3.5.