CU*Answers, the West Michigan-based core data processor, announced its development of the Live It! series as a way for credit unions to differentiate themselves from other financial institutions. This series promotes the 7 Cooperative Principles that expound on the value of membership, as well as the rewards and liberties of ownership. Credit unions have long been looking for a convincing message to shout from the rooftops. What better way than to employ the very principles that are at the foundation of credit unions and other cooperative businesses?

CU*Answers added the overriding theme to this series is: “We are your Cooperative… We are your Credit Union!” This message communicates the same common thread that cooperatives around the world operate according to the same core principles and values.

CU*Answers said that for any credit union having further questions or seeking additional information on the Live It! Series, the seven cooperative principals, or ways to convey their message of cooperative spirit to its membership, to simply contact Melinda Haehnel at mhaehnel@cuanswers.com or 1-800-327-3478.