On January 1st, CU*Answers, the Grand Rapids, Michigan-based cooperative CUSO, launched a multi-year business development initiative designed to drive awareness of its products, services and business model in more credit union communities across the country. Scott Collins, EVP of national sales and marketplace development for CU*Answers, will be leading this effort.

Collins noted: “One of the fundamental tenets of our cooperative has been to work on and invest in the agendas of credit unions, and that investment has helped our core community grow to nearly 300 credit unions in 40 states. We still have a tremendous opportunity to participate in even more communities across the country by seeking credit unions that are looking for a game-changing partner – one that puts credit union ownership, cooperative principles, disruptive pricing, access to markets and shared execution at the top of their business plans.”

“To that end, we are taking our presence in the western and southeastern U.S. to the next level along with our allies at CU*NorthWest and CU*SOUTH,” Collins continued. “Our first new marketplace commitment will be to the western time zones all the way to Hawaii through direct sales efforts and an expanded partnership with Mark Mazanko and the CU*NorthWest sales team. Although it will take a lot of work, I am confident about the results and what it will mean to our collective future.”

Randy Karnes, CEO of CU*Answers added: “Investing in new markets will be a prominent component of our 2019 and 2020 Business Plans. While Scott and Mark will handle the X’s and O’s of the sales effort, what I am most excited about is working very hard and making the necessary investment to become an active part of the wonderful credit union community west of the Rockies for decades to come.”