CU*Answers, the credit-union owned cooperative, recently announced the winner of its 2015 Email Collection contest. As part of CU*Overdrive, the CUSO’s low maintenance marketing package for credit unions, contests are run quarterly for two consecutive months as a way of gathering member email addresses or increasing enrollment in credit union services such as e-statements, bill pay, and debit cards. Contest enrollment is free to all CU*Answers credit unions with an optional full collateral print package for an additional charge. The contest prize is supplied by CU*Answers, however, credit unions may purchase an exclusive prize to ensure their credit union has a winner.
A member of Progressive Federal Credit Union in Mobile, Alabama was the chosen contest winner of a GoPro HERO Camera in the most recent contest. Mr. Lewis was selected by a random drawing of entries from 54 participating credit unions. The contest added over 11,500 new email addresses during the contest period of January and February with an overall increase of 7.38% when compared to the 2 months prior to the contest.
For more information on upcoming contests, including the schedule, visit the CU*Answers Marketing website: http://marketing.cuanswers.com/cuoverdrive2015/.