CU*Answers, the 100% credit union-owned, data processing CUSO, recently determined the sixth month average send rate for Client News emails sent from January 1 through June 30 of 2019. In total, CU*Answers sent out 368 Client News emails, a decrease of 60 items from the 428 Client News emails sent out during the same time frame in 2018. 297 of the emails sent in Q1 and Q2 2019 highlighted the various departments, products and events hosted by CU*Answers, while the remaining 71 were Xtend emails that were handled by CU*Answers.

June saw the lowest total number of emails sent out at 47, while April saw the highest total at 73. The average send rate for the total number of emails sent out was 61.3 – a decrease from the 2018 average send rate of 71.3 emails, but a larger volume than the 2017 average send rate of 51 emails (over the same six-month period).

CU*Answers’ average send rate for Client News items was 49.5. Xtend’s highest send rate occurred in February, with 14 emails sent, while their lowest send rate occurred in June, with only 8 Client News emails sent out. The monthly average for Xtend’s Client News emails was 11.8.