CU*Answers, the 100% credit union-owned, data processing CUSO, recently determined the sixth month average send rate for Client News emails sent from August 1 through December 31 of 2019. In total, CU*Answers sent out 358 Client News emails, a decrease of 54 items from the 412 Client News emails sent out during the same time frame in 2018. 284 of the emails sent in Q3 and Q4 2019 highlighted the various departments, products and events hosted by CU*Answers. The remaining 74 were Xtend emails that were handled by CU*Answers.

December saw the lowest total number of emails sent out, at 46, while August saw the highest total, at 70. The average send rate for the total number of emails sent per month in the second half of 2019 was 59.7 – a mild decrease from the 2018 average send rate of 68.7 emails (over the same six-month period).

Breaking these figures down by their respective companies, the highest number of emails sent by CU*Answers were found to have occurred in September, at 58. Meanwhile, the lowest number of emails were exhibited in December, at 37 items. CU*Answers’ average monthly send rate for Client News items was 47.3. Xtend’s highest send rates occurred in August, October and November, each of which saw 14 emails sent. Xtend’s lowest send rate occurred in December, with 9 Client News emails sent out. The monthly average for Xtend’s Client News emails was 12.3.