Chatter Yak!, the Oshkosh, Wisconsin based CUSO specializing in marketing, social media, website development and branding shares remarkable results a client is experiencing using Yak! Tracker, their premium contest application, which allows credit unions to run contests on social media platforms.

CitizensFirst Credit Union has been using Yak! Tracker to run contests for the last year and has consistently proven ROI.  The initial strategic goal for this innovative credit union was to grow their fan base, which they have more than done.  Since January of ’13, CitizensFirst has grown their Likes on Facebook by more than 7000, making them #35 on the list of The Top 100 Credit Unions With The Most New Likes put out by The Financial Brand in October of 2014.  Most recently, CitizensFirst has proven ROI by generating hundreds of new loan leads.  In October of 2014, they closed an additional $270k in loan revenue by generating leads through a Yak! Tracker based contest, bringing their total loans closed (year-to-date) to an astounding $2.1 million. Karrie Drobnick VP of Marketing for Citizens First Credit Union said, “Because of Chatter Yak and Yak Tracker, we’re now able to build brand affinity via social, but more importantly, we’re putting loans on the books, bringing valuable non-interest income to our credit union’s bottom line and helping our members save more money.”

Some credit unions are now thinking strategically about social media and proving that it is no longer acceptable to merely having a presence on social media, but is time to use social media with a purpose.  Engagement and Likes are great, but these aren’t the only purposes credit unions need to be concerned with today.  Being able to measure conversions and generate leads from social media is a much better, not to mention profitable purpose.

Yak! Tracker clients will tell you that the difference between Yak! Tracker and other third party contest apps is the one-on-one training and development provided by the friendly consultants at Chatter Yak.  To transform your credit union’s social strategy and finally create an ROI from social media your CEO and Board will be very excited about, contact the Chatter Yak herd today.