For the first time, Xtend recently implemented SEO strategies internally and learned that small tune-ups can catapult a page 15 Google search result to a page 1! Now, when searching Google for “CUSO”, Xtend appears as one of the first results. This was accomplished through adding social links to the home page, or more specifically an “outbound link”, matching alt text to words in the key phrase, and meeting the suggested description length.

With Google continuing to grow with each passing year, the need for relevancy is parallel in this exponential increase. Search Engine Optimization, or SEO, is key for having a webpage appear early on the list of results. This relevancy can be achieved through just a few backend changes to a website.

After experiencing how an SEO analysis can greatly increase web traffic, Xtend encourages their credit union partners to do the same. For further questions regarding SEO analyses or insight from Xtend, inquiries can be sent to info@xtendcu.com.