Chatter Yak!, the Oshkosh, Wisconsin based marketing CUSO, is excited to announce that they have recently added to the list of credit unions using Yak! Tracker, their loan lead generation application, which allows credit unions to use social media to generate leads and revenue.

Credit unions that have recently signed on to use this valuable lead generation application include Westby Co-Op Credit Union (Westby, WI), Delta County Credit Union (Escanaba, MI), United One Credit Union (Manitowoc, WI), DGEFCU (Washington, District of Columbia), and Frankenmuth Credit Union (Frankenmuth, MI). Chatter Yak’s Co-Founder and President Bryce Roth said: “We’re extremely excited to welcome our new clients and to help them start turning their ‘Likes’ into loans. We look forward to working with even more credit unions in 2016 and helping them turn their social presence into a revenue stream.”

Leads can be created for purposes such as email lists, loan leads, new member leads, surveying, polling and more. Yak Tracker helps credit unions use unique ways to attract people to their business. The application is equipped with enough calls to action and features to get them naturally interested in your credit union so they eventually warm up to your brand enough to want to hear more. When consumers show an organic interest in your credit union, they are starting the relationship, making it easier and more natural for them to bring their business to you.

In order to obtain sustainable growth, your credit union must create a process for lead generation and show how those leads are translating to revenue. A steady stream of leads is an essential component of keeping a credit union afloat – but coming up with effective ways to attract and convert those leads is easier said than done. Be sure you choose an application provider with the inspiration and ideas to energize your lead generation efforts.