Several credit unions have tapped on the resources of Xtend, Inc., a Grand Rapids, Michigan-based multi-owned cooperative CUSO, to provide back office services as an extension of their internal team. Xtend reported that thirteen credit unions (Savannah Schools FCU, Valley Oak CU, Western Healthcare FCU, YS Federal CU, 1st Community CU, Sioux Empire FCU, Cornerstone…
Kent County Credit Union based out of Grand Rapids, Michigan, has joined Xtend’s Member Reach communications program. Kent County is the 111th credit union to move to the communications platform, which recently underwent a major overhaul and investment by the cooperatively owned CUSO. Member Reach is an automated, targeted communications program created by Xtend in…
West Michigan-based cooperative CUSO Xtend recently announced its second quarter outbound marketing campaign performance continued to improve. Xtend’s Q2 of the RevGen program wrapped up busier than any previous year’s. Xtend completed over twenty campaigns for participating clients, and 34,000 members participating in targeted products, offers, and services at partner credit unions. This year’s program…
Xtend, Inc., a Grand Rapids-based execution CUSO, presented at the annual CU*NorthWest user group conference in early July, held in Spokane, WA. The two CUSOs have been partnering together for just over a decade. The conference is a three-day event, where CU*NorthWest clients can hear about the year ahead and collaborate with their partner CUSOs…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it has added another credit union owner. $257M 1st Community Federal Credit Union (San Angelo, Texas) purchased an ownership block of 200 shares to become the CUSO’s 80th owner. Xtend CEO Liz Winninger commented: “Xtend is pleased to welcome 1st Community FCU as the…
Xtend, a West Michigan based cooperative CUSO, has announced that it will be hosting its first ever contact center roundtable. The September 18th event is open to credit union contact center professionals around the country. Participants will discuss and share trends, challenges and best practices. The event will be held at Xtend’s headquarters in Grand…
Companies want their marketing designs to tell stories about their brand, mission and accomplishments. In Xtend’s case, those stories needed a few “facelifts”. Xtend launched its new branding with new graphics, logos, print marketing, web pages, banners, business cards and much more all to achieve more brand cohesion and give the West Michigan CUSO an…
Xtend, a Grand Rapids-based CUSO, has announced its semi-annual Xtend Sales and Marketing Roundtable dates of August 6 & 7, 2018, which attracts marketing and sales professionals across the country. The event allows credit unions to participate in an intimate conversation with their peers, sharing best practices for marketing initiatives. The group discusses trends in…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it has added another credit union owner. $113M Affinity Credit Union, located in Des Moines, IA, purchased an ownership block of 200 shares to become the CUSO’s eighty-second owner. Xtend Board Chairman Mark Richter commented: “The board is pleased to welcome Affinity Credit Union…
West Michigan CUSO, Xtend, recently informed client credit unions about upcoming changes to its Member Reach program. Member Reach provides the opportunity to deliver regularly scheduled emails to credit union members, promoting products, welcoming new members to the credit union, informing members of milestones with their membership, about reward programs, and more. Previously, Member Reach…