Companies want their marketing designs to tell stories about their brand, mission and accomplishments. In Xtend’s case, those stories needed a few “facelifts”. Xtend launched its new branding with new graphics, logos, print marketing, web pages, banners, business cards and much more all to achieve more brand cohesion and give the West Michigan CUSO an…
Xtend, a Grand Rapids-based CUSO, has announced its semi-annual Xtend Sales and Marketing Roundtable dates of August 6 & 7, 2018, which attracts marketing and sales professionals across the country. The event allows credit unions to participate in an intimate conversation with their peers, sharing best practices for marketing initiatives. The group discusses trends in…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it has added another credit union owner. $113M Affinity Credit Union, located in Des Moines, IA, purchased an ownership block of 200 shares to become the CUSO’s eighty-second owner. Xtend Board Chairman Mark Richter commented: “The board is pleased to welcome Affinity Credit Union…
West Michigan CUSO, Xtend, recently informed client credit unions about upcoming changes to its Member Reach program. Member Reach provides the opportunity to deliver regularly scheduled emails to credit union members, promoting products, welcoming new members to the credit union, informing members of milestones with their membership, about reward programs, and more. Previously, Member Reach…
Xtend’s marketing campaigns have started the 2018 year off with a very strong first quarter. The CUSO’s annual marketing campaign solution, RevGen, has been particularly successful, assisting in driving large numbers for credit card applications and balance transfers. Kent County Credit Union saw its credit card applications more than double during the RevGen campaign period…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it has added another credit union owner. Affinity Credit Union of Des Moines, Iowa, became the newest stockowner and is the CUSO’s 82nd owner. Xtend Board Chairman Mark Richter commented: “The board is pleased to welcome Affinity Credit Union to our CUSO ownership pool.…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned CUSO, announced the dates for its annual leadership conference and stockholders meeting, which will be held June 26th. Xtend is celebrating its 15th year in business this year. Growing from its original offering of shared branching services, Xtend now offers back office bookkeeping, contact center and communications related…
In a letter sent to Xtend stockholders, Liz Winninger, Xtend’s CEO, announced that it has issued its fourth stock dividend in four years. The CUSO’s fiscal year, which ended on September 30, included record-setting performances in total sales, year-on-year revenue growth and transactions across all of its volume-centric brands. In the letter to owners, Winninger…
Xtend, a Grand Rapids-based credit union service organization, announced in early January that it would be rolling out a new contest software to help credit unions drive leads and connect with members on social media. The software is called OLLE, On-Line Lead Engine. Shortly after, Xtend inked its first contract with two Michigan based credit…
Xtend, a Grand Rapids-based credit union service organization, has announced it will be launching a new lead generation software tool on February 1, 2018. OLLE will allow credit unions to run contests, surveys, or marketing campaigns, while promoting their Facebook, Twitter, and Instagram pages. OLLE will allow clients the ability to run contests, select winners,…