When a member stops using their card or closes a sub-account, it’s more than a transaction it’s a signal. Xtend’s Losing the Love program, now launched with Inland Valley Credit Union, listens to those signals and responds with care. Through thoughtful emails and surveys, the initiative reaches out to members who may feel overlooked or…
Xtend, a collaborative CUSO comprised of 103 cooperatives, held its Annual Stockholders Meeting on June 17, 2025, with three seats open for election to its Board of Directors. This year’s election brought both fresh perspectives and trusted experience to the board, as members elected two new directors and re-elected one incumbent to continue guiding Xtend’s…
Xtend hosted its Annual Conference on Tuesday, June 17, 2025, in Grand Rapids Michigan with over 200 attendees present. Both leaders and rising stars of Xtend’s teams hosted the conference under the theme of “Catalyst for Change: Momentum Starts Here,” while searching for the next CEO for the first time in Xtend’s history. VP of…
Liz Winninger Stepping Down as CEO The Xtend Board of Directors announced to clients and staff the resignation of its current CEO, Liz Winninger. Effective May 16, 2025, Winninger will be stepping down from the position she has held as leader of the Grand Rapids area CUSO since 2017. In a letter to Xtend clients…
Xtend has achieved a 98% reduction in processing time for one of their most time-intensive audits: reviewing Member Reach email templates for 90 credit unions. Under the improved, automated processes, Xtend has been able to verify an increase of 443% templates each month. Previously, Xtend’s Communications team would manually check four templates per credit union,…
Xtend, a leading Credit Union Service Organization (CUSO), is pleased to announce the appointment of Karen Browne, President and CEO of TBA Credit Union in Traverse City, MI, to its Board of Directors. Karen was appointed by the Xtend Board of Directors to fill the vacancy left by Mike Barr. With extensive experience in the…
Xtend, Inc., a leading Credit Union Service Organization (CUSO), is proud to announce the promotion of Yovani Huerta to Assistant Manager of Contact Center. In this new role, Huerta will oversee the daily operations of the Contact Center while supporting strategic initiatives aimed at enhancing service excellence and operational efficiency. A dedicated member of Xtend…
In light of the CU*Answers Fall update that included a major security upgrade of Multi-Factor Authentication (MFA), Xtend’s Communication Team has created a campaign to help credit unions communicate the change to their members. When credit unions decide to turn on the feature, they should expect an influx of members reaching out for assistance or…
With Multi-Factor Authentication (MFA) becoming a popular topic among credit unions, Xtend is leading this conversation by pushing financial institutions to clean up their data before turning on the feature. In this effort, the Communications Team at Xtend has created an enhanced campaign to help credit unions encourage members to update their information. “The Data…
The Communications team at Xtend is excited to present several new Journey service options now available to clients. Journeys offer a simple solution for credit unions to automate messages to specific audiences easily. From onboarding new members to re-engaging inactive members, Journeys offer ways for credit unions to keep engaged with their members. The Plastics…