Companies want their marketing designs to tell stories about their brand, mission and accomplishments. In Xtend’s case, those stories needed a few “facelifts”. Xtend launched its new branding with new graphics, logos, print marketing, web pages, banners, business cards and much more all to achieve more brand cohesion and give the West Michigan CUSO an identifiable image. From there credit union partners began asking for branding help from Xtend. The new business line makes sense, since Xtend already supports several communications channels for over 110 credit unions across the country.

Darby Oswald, Xtend’s new creative lead, had this to say about joining the Xtend community of credit unions: “It has been refreshing for me to work with financial institutions and CUSOs across the country.  I love the variety of people, challenges and opportunities to learn and grow as a designer that each of my projects has afforded me. The brands of our credit unions have a very personal feel to them. The credit unions and CUSOs I work with have all been so passionate about incorporating that feeling of ownership into their brand. It really is inspiring.”

You can check out Xtend’s current marketing by visiting their new store, their website, or by contacting the team and requesting information about a specific product or service.