Xtend, a Grand Rapids-based credit union service organization, announced in early January that it would be rolling out a new contest software to help credit unions drive leads and connect with members on social media. The software is called OLLE, On-Line Lead Engine. Shortly after, Xtend inked its first contract with two Michigan based credit unions: Alpena Alcona Area Credit Union and Preferred Credit Union.

“These credit unions have seen the impact OLLE can have on their lead generation efforts,” Xtend CEO Liz Winninger said. “We did not anticipate signed agreements so quickly. The fact that we have shows that credit unions are active in the lead business and we plan to keep that momentum going over the coming years.”