CU*Answers, the 100% credit union-owned, data processor headquartered in Grand Rapids, Michigan may not know everything there is to know about surfing, but CUSO experts are confident they can help credit unions have success in CUNA’s “Catch the $ave Wave™” National Credit Union Youth Week™. Credit unions will celebrate youth in April by encouraging kids to set up savings accounts and learn how to manage money.

Julie Gessner, sales administrator and marketing expert says, “There are a few basic tools in the CU*BASE^® core platform to help credit unions achieve the goals of the youth week: data mining tools to identify the target member group, Member Connect to communicate with the group, and Cross Sales/Next Suggested Product to promote internally and track your progress.”

By using “Know Your Member” dashboards, credit unions can analyze activity based on age and drill down further based on product usage to create the target audience. Using the Member Connect features allows the credit union to then contact their audience in just a few clicks. The tool can be used to send an email message, online banking message, set up trackers for a telemarketing campaign, and even print labels for a mailing. Finally, the Next Suggested Product and Cross Sales tools available within CU*BASE make it easy to manage the relationships cultivated with the young members.