Xtend is pleased to announce a new partnership with TruChoice Federal Credit Union to launch the credit union’s first “Losing the Loan” messages as part of its ongoing “Losing the Love” member-retention initiative.

Developed by Xtend, the Losing the Loan program is designed to strengthen member engagement at key moments in the lending lifecycle. The program can operate as a stand-alone solution or be integrated seamlessly into the existing Losing the Love platform through the addition of three targeted, lending-focused surveys.

“We were excited when Xtend added Losing the Loans to our Losing the Love options,” said Jennifer Toth, Community Relations Manager at TruChoice Federal Credit Union. “Regular outreach to members who are in danger of moving their loans has been on our wish list, and this program lets us do that without burdening our staff with additional work. Losing the Loans automates the process, allowing our team to focus on other marketing initiatives. Working with Xtend on the messaging and targeting of these emails was quick and easy. The Xtend team is very responsive and allowed us to customize the outreach to our membership. With Losing the Love, we’ve seen our members reverse negative account trends, helping us to retain membership and engagement. We look forward to seeing the results of Losing the Loans on our loan portfolio.”

To learn more about Xtend’s Losing the Love and Losing the Loans programs, visit Xtend’s website.