Xtend Data Analytics launched Losing the Love for MyUSA Credit Union, making this Xtend’s second Losing the Love onboarding in 2023. The Losing the Love program has recently undergone a systemic makeover, with the Data Analytics team redesigning 80% of the target audiences they use to contact members who are disengaging from services and products with credit unions. MyUSA joins the program just in time to be a part of these large changes.

Losing the Love is a program that focuses on improving member retention and engagement, with a total of 10 topics that focus on a variety of topics including self-service usage, sub-account closure rates, card usage, and more. Xtend harnesses the power of data to reach out to disengaged members through HTML emails and surveys, allowing credit unions to recapture the love of their members before they are gone.

“We started the 2023 fiscal year off with two goals in mind: to improve our products for our clients, and to further enhance the member experience. Losing the Love brings a new level of member engagement to credit unions who are paying attention to the members who join, who stay, and who leave their credit unions. Re-engaging members before they stop transacting with a credit union is key to keeping members around before they completely lose interest and leave. The level of service we provide to our credit unions and their members shows that, and the data proves it.” – Sarah Ashby, Business Intelligence Manager, Xtend, Inc.

Losing the Love is currently available on the Xtend website. Contact the Xtend Team at info@xtendcu.com or 800-327-3478 for more information.