CU*Answers is home to over two dozen business units standing ready to assist credit unions design strategic approaches in operations, service, and technology. The People Behind the Brands series introduces credit union executives and managers to the brands of CU*Answers as the people that drive them.

Using email as a delivery channel, The People Behind the Brands series puts a spotlight on the businesses of CU*Answers and the team members that credit unions interact with every day. Each unique message includes an overview of the strategic value of the brand, a personal introduction to its developers and managers using video as well as personal contact information.

Julie Gessner, Vice President of CMS Sales said, “The People Behind the Brands is more than a marketing program. Knowing exactly which features require action can be overwhelming. By participating alongside our strategic development specialists, creating alignment with the goals of the credit union eases the burden of doing the ‘right’ thing or taking the ‘right’ approach. People Behind the Brands takes the guess work out of contacting the right team member inside of CU*Answers”.

Credit unions can learn more about how to capitalize on their investments in the toolkits they own by exploring the brands of CU*Answers and the people that drive them on the CU*Answers website or by connecting with Gessner directly.