Xtend Data Analytics launched Losing the Love for Public Service Credit Union, making this Xtend’s first Losing the Love launch of the 2022 fiscal year, starting in October. Public Service is the eleventh client to join the service.

Losing the Love is a program that focuses on improving member retention and engagement, with a total of ten topics that focus on self-service usage, sub-account closure rates, card usage, and more. Xtend harnesses the power of data to reach out to disengaged members through email and surveys, allowing credit unions to recapture the love of their members before they are gone.

“We decided to utilize Xtend’s Losing the Love program to help re-engaging our members. We’re excited to have the chance to re-connect with them,” said Lindsay Gallmeyer, marketing director of Public Service Credit Union. “We hope the surveys will help us learn why they are using the credit union less and give us a chance to remind them why they chose our credit union in the first place.”

Losing the Love is currently available on the Xtend website.