Asterisk Intelligence, a data analytics team at CU*Answers, which provides business intelligence consulting, fulfillment, and educational services to credit unions, recently released a new lending opportunities dashboard within CU*BASE, CU*Answers’ core data processing application.

The lending opportunities dashboard leverages operational data such as members’ product and service participation, credit bureau information, and individual account characteristics, to strategically identify membership populations which are primed for increased engagement with the credit union.

“We are excited to unveil this new dashboard to our partners,” said Thomas Hull, Business Intelligence Analyst with CU*Answers. “This dashboard automates the identification and basic pre-qualification of member segments and provides dozens of targeted marketing opportunities in areas ranging from new loan origination, to credit line limit increases, and opportunities to increase digital channel utilization. The clues and insights have always been available in the data, this dashboard removes barriers and makes these opportunities accessible to non-analysts.”