CU*Answers Clients Receive Cooperative Principles Marketing Kit

CU*Answers, the 100% credit union-owned cooperative CUSO, announced today that it was delivering 230 Grand Opening Kits to their client credit unions. Each kit includes marketing materials that illustrate the 7 Cooperative Principles that are the foundation and the differentiator of all credit unions.

This is the third Grand Opening Kit (GOK) that clients have received as part of a program designed to provide credit unions with a complete marketing-in-a-box campaign. GOKs are intended to offer a low cost, easy way to market a product, a service, or an important message to members in the credit union lobby, online through the web, social networks, and email. For the 2013 program, CU*Answers committed to sending every client credit union one Grand Opening Kit each Quarter for free.

Also made available as a follow up to the 7 Cooperative Principles Grand Opening Kits is CU*Answers “Live It!” series which illustrates each of the principles individually with lobby posters, lapel stickers, web banners, and more. This series is available to any credit union at http://marketing.cuanswers.com/7-principles/ .

This is perfect timing as CU*Answers pledges its support for the White House Petition calling for the President to appoint NCUA Regulators who are informed and support the 7 Cooperative Principles.