Chatter Yak!, the Wisconsin based CUSO specializing in marketing, social media, website development and branding, shares remarkable results clients are experiencing using Yak! Tracker, their premium contest application. Yak! Tracker allows credit unions to run contests on social media platforms, and in doing so, generates loan volume, more fans and followers, an increase in engagement, and a stronger social presence, to name a few benefits.

Verve, a Credit Union, Community Credit Union, and Alpena Alcona Area Credit Union, all users of Yak! Tracker, have recorded outstanding results this year. Through April of 2015 Verve, a Credit Union ($553M) has closed more than $1M in consumer loans. Community Credit Union ($117M) has closed over $450K in consumer loans and Alpena Alcona Area Credit Union ($298M) has closed $102K in consumer loans with their very first campaign from leads generated with Yak! Tracker on Facebook.

Through their work with credit unions and community banks across the country, Chatter Yak! has found that financial institutions using social media have a tendency to believe that social media only shows soft returns. Chatter Yak! is helping financials think strategically about social media through targeted training and the use of their contest app, and in doing so, helping them prove a revenue stream their CFO’s can smile about.

CEOs of both Community Credit Union and Alpena Alcona Area Credit Union are very pleased with their results so far. Chris Butler, CEO of Community Credit Union in La Crosse, WI recently shared, “Working with Chatter Yak! has shown us just how effective a tool social media can be for credit unions. As with all new marketing channels, the question always comes down to return on investment, and we now see that a strong Facebook presence can have a real effect on our bottom line.” Similarly, Donald J. Mills, CEO at Alpena Alcona Area Credit Union in Alpena, MI had this so say, “Our investment with Chatter Yak! was affordable and has returned some immediate dividends. I am definitely pleased with the results YTD considering that we have only been partnering since the beginning of this year.”

Chatter Yak’s Deb Schaffer, host of Social Media Chats, had this to say, “The most successful financial institutions on social media today are those that realize that social media isn’t just about having a presence but rather, learning to use it with purpose. And, there is no greater purpose than contributing to your financial institution’s bottom line.”