The 100% credit union-owned cooperative CUSO, CU*Answers, reports that their “Live It!” marketing series touting the 7 Cooperative Principles is set to arrive on credit union doorsteps in the next few days. The series kicks off with an overview of the 7 Cooperative Principles and then follows with individual sets of marketing material, each set highlighting one of the principles.

The Live It! Series was developed to give all credit unions a way to differentiate themselves from other financial institutions, expound on the cooperative principles, the value of membership and the rewards and liberties of ownership.

A CU*Answers spokesperson said, “Our strength as credit unions and CUSOs is in our unity, our spirit of cooperation, and our ability to work together with those of differing backgrounds in pursuit of a common purpose. But members don’t always understand or feel that way. The “Live It” marketing series is designed to reflect that cooperative spirit and how credit unions live it every day.”

The “Live It” series is available to any credit union. To place an order online or to take a closer look at the program, visit http://marketing.cuanswers.com/7-principles/