CU*SOUTH, a Credit Union Service Organization, is introducing a new position – CUSO Development Manager – to help credit unions manage their technology and managed services partnerships. Callie Combs, who is no stranger to the CU*SOUTH team, will fill the role, which combines both brand and relationship management.
“CU*SOUTH is honored to welcome back Callie in this new role,” says CEO Leo Vaulin. “From 2007 to 2010, Callie worked in our Client Services department, documented operational processing, led employee training, and provided on-site support for credit unions converting to our CU*BASE® core. Now, as CUSO Development Manager, she will focus her marketing and client relationship strengths on bringing the power of our network to even more credit unions.”
“CU*SOUTH wants to make it easy for credit unions to engage with our CUSO network to find solutions and continue to design better ways to serve members,” continues Vaulin. “We’re creating our CUSO Development business unit to build closer relationships with credit unions by working on aligning our brand and our resources to the needs of CU members.”
Combs will play a key customer liaison role pre- and post-conversions, particularly in facilitating software- and client-side communications and interactions.
After moving to Austin, Tex. in early 2010, Combs worked for three years at TIBH, a nonprofit focused on creating jobs for people with disabilities. At TIBH, she wrote and edited interviews and news articles, annual reports, tradeshow and seminar promotions, website and product catalogs – as well as a five-year, $800 million RFP from the Texas legislative oversight committee. Combs further honed her marketing skills through strategic planning with designers, photographers and print-houses, successfully branding her NPO as a leader in reliable products and services produced by people with disabilities.
In 2013, she relocated to New Orleans, La., to serve as communications coordinator for the New Orleans Ballet Association (NOBA). In addition to writing and editing, Combs was charged with promoting the nonprofit’s varied, tuition-free educational programs for youth and adults, as well as selling the large-scale dance company performances comprising NOBA’s impressive Main Stage season. She worked with a local public relations firm to pitch stories to media like television and radio stations, as well as ensured that this information reached a range of social media and blogging outlets.
“I am very happy to hear that Callie is back at CU*SOUTH,” says CU*SOUTH’s Board Chair James Dill. “She was a great resource for Tri-Rivers FCU before, during and after our conversion to CU*BASE. Tri-Rivers FCU is pleased to be a stakeholder in CU*SOUTH, and I’m proud to have Callie represented our CUSO in the credit union community.”