cuasterisk.com A recent contest sponsored by CU*Answers, a 100% credit union-owned CUSO, has resulted in an impressive increase in the number of credit union members opting to receive E-Statements over mailed statements. During the August and September contest period credit unions realized a total of 9,079 E-Statement enrollments, an overall 48% increase compared to the 2 months prior to the contest. Read More
Press Tagged: Marketing
78 Credit Unions Offering It’s Me 247 Mobile Web Banking
CU*Answers has announced today that 78 credit unions are utilizing It’s Me 247 Mobile Web Banking, its first product in a suite of solutions designed to cater to mobile device users, available only since March 15th of this year. Read More
CU*Answers to Hold 2010 Email Address Contest
The CU*Answers CUSO has announced that it will be offering another collaborative marketing contest, designed to help CU*BASE clients update member personal information, by offering an incentive to members who will provide their email address. Read More
CU*Answers Announces Results of “Go Green” Contest
CU*Answers, a CUSO headquartered out of West Michigan, has announced that the results of their most recent collaborative marketing contest are in. The environmentally friendly theme of “Go Green!” was used to promote E-Statement enrollment, and emphasized a credit union member’s choice to print their electronically available statements only if needed. Read More
CUSO Announces e-Info Marketing Service
Xtend, Inc., a multi-owned cooperative CUSO headquartered in Grand Rapids, Michigan, announced that is in the process of developing a new service called e-Info targeted for rollout during the first quarter of its fiscal year (October). e-Info will be a multi-faceted offering that will push credit union marketing content to home banking members as they navigate to their e-statements and is being developed in conjunction with the programming team from fellow CUSO CU*Answers, Inc. Read More
CUSO Shifts into “CU*OverDrive”
Xtend, Inc., a multi-owned cooperative CUSO headquartered in Grand Rapids, Michigan, announced that it plans to roll out a new marketing service later this year in a joint venture with its fellow CUSO CU*Answers. The service, which will carry the CU*Overdrive brand, will be a collaborative effort that combines marketing, consulting, web services, programming, and direct member support from multiple business units of the two CUSOs. Xtends Member Reach and Xtension Call Center business units will spearhead the efforts from an Xtend standpoint, joining forces with the CU*Answers Management Services (CMS) business unit. Read More
CU*Answers Announces Winner of 2nd Annual Video Contest
CU*Answers, a West Michigan-based CUSO, announced last week that Glacier Hills Credit Union of West Bend, WI, is the winner of the video contest, sponsored by the CUSO. Read More
CU*Answers Announces E-Statement Contest
CU*Answers, a CUSO headquartered out of West Michigan, offers its newest collaborative marketing contest, which promotes the enrollment of E-Statements for its credit union clients. Read More
CU*Answers Offers CU*BASE Marketing Clubs
CU*Answers, a CUSO headquartered out of West Michigan, and known for its flagship core data processing system offers a unique way to manage a group of members who share a bond beyond that which brought them to the credit union in the first place. Read More
CU*Answers Announces Win-Win Combo
West Michigan-based CUSO, CU*Answers, known for providing its flagship core processing system , CU*BASE, announces its newest CU*DRIVE campaign, spurring credit union members to purchase a certificate of deposit online through It’s Me 247 Online Banking and be entered to win an Apple® iPod® Touch. Read More
CU*Answers Announces Collaborative Member Appreciation Campaign
CU*Answers, a West Michigan-based CUSO announces its newest collaborative marketing effort for CU*BASE clients, this one focusing on showing appreciation to credit union members for their business. Read More
CU*Answers Announces 2nd Annual Video Contest
CU*Answers, a West Michigan-based CUSO, is happy to announce it will sponsor a video contest for the second year in a row. Read More
Collaborative Marketing Contest Spurs Member Enrollments
CU*Answers recently announced that its most recent collaborative marketing contest was a success, increasing CU*EasyPay! enrollment by as much as 200% for some credit unions. Read More
CU*Answers Clients Celebrate Collaborative Marketing Success with a 161% Increase in E-Statement Enrollments!
CU*Answers recently announced the completion of another very successful Collaborative Marketing campaign. This most recent CU*Answers sponsored campaign was aimed at promoting e-Statements for clients utilizing its CU*BASE processing system. As part of this collaborative event, clients could purchase marketing materials, such as 4-color statement inserts and lobby posters and, at considerably discounted prices as compared to purchasing these materials on their own. To encourage members to enroll for e-Statements, CU*Answers awarded a Nintendo™ Wii® to a randomly selected credit union member who enrolled for e- Statements during this collaborative marketing event.
After tallying the results from 56 participating credit unions, it was apparent that the contest was a big success! CU*Answers stated that 10,249 members signed up for e-statements in the 2- month period for which the contest ran. They said this represented a 161% increase in e- Statement enrollments as compared to the 2-month period prior to the contest.
CU*Answers also said these members who signed up for e-Statements will save their credit unions over $51,000 in postage and $20,000 in envelope and handling costs annually.
Xtend and Member Reach – Delivering the Message!
Xtend, a multi-owned CUSO, announced it had designed a marketing platform for allowing credit unions to more easily contact members on a day-to-day basis. Xtend stated that the goal of its Member Reach service is to: Read More
