cuasterisk.com CU*Answers recently announced the completion of another very successful Collaborative Marketing campaign. This most recent CU*Answers sponsored campaign was aimed at promoting e-Statements for clients utilizing its CU*BASE processing system. As part of this collaborative event, clients could purchase marketing materials, such as 4-color statement inserts and lobby posters and, at considerably discounted prices as compared to purchasing these materials on their own. To encourage members to enroll for e-Statements, CU*Answers awarded a Nintendo™ Wii® to a randomly selected credit union member who enrolled for e- Statements during this collaborative marketing event.
After tallying the results from 56 participating credit unions, it was apparent that the contest was a big success! CU*Answers stated that 10,249 members signed up for e-statements in the 2- month period for which the contest ran. They said this represented a 161% increase in e- Statement enrollments as compared to the 2-month period prior to the contest.
CU*Answers also said these members who signed up for e-Statements will save their credit unions over $51,000 in postage and $20,000 in envelope and handling costs annually.
About the Partner
CU*Answers
CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned CUSO providing services to credit unions representing nearly 1.5 million members and $10 billion in credit union assets. For more information, visit cuanswers.com.
