cuasterisk.comXtend, a multi-owned CUSO, announced it had designed a marketing platform for allowing credit unions to more easily contact members on a day-to-day basis. Xtend stated that the goal of its Member Reach service is to:
- Electronically reach a credit union’s members 100 times more than they currently do.
- Deliver consistent marketing messages to its members
- Generate more services per member.
Xtend says that for credit unions using the CU*BASE processing system, Member Reach is an important tier of the Partners in Practice Marketing Package. Using CU*BASE tools and a variety of delivery channels, targeted members will receive email messages, online banking and statement messages, e-newsletters, audio response and optionally, a direct phone call. Member contacts are triggered by a variety of pre-selected events (28 total) including loans close to payoff, paid off loans, CD maturity, new members, Gen Y Members, tiered scoring relationships and more.
Xtend states that Member Reach is designed to tackle the daily contacts with members that most credit unions often talk about, but rarely find the time to implement. Xtend President Scott Collins says “no message is too small; they will be fast paced and quick hitting. Best of all, as based upon responses from a credit union and its members, we can adjust these messages on the fly!”
Currently, Xtend has partnered with 34 credit unions for using Member Reach, and is averaging over 100,000 member contacts monthly.
About the Partner
CU*Answers
CU*Answers was founded over 35 years ago and is a 100% Credit Union owned CUSO located in Grand Rapids, Michigan. CU*Answers offers a wide variety of services for credit unions including its flagship CU*BASE Processing System in both an Online (ASP) and In-house environment, Internet Development Services featuring the It’s Me 247 Online Banking product, Member Check Processing and Direct Deposit processing services. CU*Answers provides combined services to 165 credit unions nationally representing nearly 1.5 million members and $10 billion in credit union assets. For more information about how “We Make Credit Unions Go” please visit CU*Answers at cuanswers.com.
Xtend
About Xtend (www.xtendcu.com): Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more costeffectively. Their strategic offerings include bookkeeping services, inbound and outbound member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and insurance services. Xtend provides services for over 100 credit unions representing more than 800,000 members and $6B in assets. The CUSO is currently owned by 45 credit union partners.
